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Tenfu Overview

The Tenfu Corporation was conceived by “Worldwide King of Tea” (as per People’s Daily), Mr Lee Rie-Ho. We are a private label tea company based in the People’s Republic of China. After numerous years of grueling hard work and weathering many challenges, we have since become a holistic corporation that manages with ease the manufacturing, packaging and sales, research, as well as the cultural and leisure aspects of tea. Marketing wise, we have adopted a multi-brand strategy; inclusive of Tenfu, Ten Xin and Uncle Lee for purposes of traditional Chinese tea market penetration. Merchandise wise, the company engages in a mix and match strategy; we have since consolidated the tea resources in China to our advantage, and developed more than eighteen hundred kinds of products under the Tenfu series. As we are a traditional Chinese tea company, our products are inclusive but not limited to, oolong tea, green tea, black tea, puér tea, jasmine tea etc., as well as loose leaf tea, tea bags, tea snacks, tea ware amongst others.

Euromonitor International’s statistics show that as at 31st March 2011, Tenfu owns the biggest tea sales network in all of China. The Tenfu brand seeks to offer a personalized shopping experience for consumers so as to elevate brand awareness amongst them, while the subsidiary brands are distributed primarily through large-scale integrated supermarket.

As at end of year 2012, Tenfu has solidified its status as the unanimous leader with regards to private label traditional Chinese tea sales, branded oolong tea and tea ware sales and tea snack sales.

Tenfu Honors

·Tenfu products, such as the ‘813 Tea’, ‘High Mountain Tea King’,’A-Li Shan Oolong Tea’, ‘Cha He Tian Xia’ gifts sets, after stringent tests, were given the honor of being the official tea served at the 1997 Vancouver APEC, 2001 Shanghai APEC, 2005 Pusan APEC as well as the 2009 Singapore APEC. These Tenfu products were also used as official takeaway gifts for these summits.
· In 2000, Chairman Mr. Lee Rie-Ho was given the honor of “Worldwide King of Tea” by People’s Daily.
· In 2003, Tenfu Tea Museum was honored as the ‘AAAA grade travel site’ by the Chinese government.
· In 2004, the Fujian Tenfu Tea Museum and Sichuan Jiajiang Tenfu Tea Garden were honored as ‘Nationwide Agricultural Travel Demonstration Sites’.
· In 2004, Chairman Mr. Lee Rie-Ho was honored with the ‘Ambassador of Peace” during the UN International Week of Science and Peace.
· In 2005, Tenfu was bestowed with the honor “Chinese Famous Brand”, the only tea company to do so in China.
· In 2011, Tenfu successfully listed in Hong Kong, as the first tea company to do so from China. This is a milestone for Tenfu, as well as an extension of the Chinese tea culture and spirit.

Quality Control

Tenfu sets up factories at the source of geographical origination of tea. Alongside scientific research and strict management, we ensure excellent and consistent quality that we have always insisted upon. Tenfu currently has three tea factories and two tea snack factories in Sichuan and Fujian. Our factories are well equipped with advanced and up to date machineries, scientific management, and stringent quality control to guarantee the excellence and consistency of our products. Clear window panes showcase to visitors and consumers alike the “seeing is believing” concept of how we operate and manage; by doing so, also translate to them the transparency of the Tenfu supervision and production process, thereby instilling confidence in our brand.

Tenfu has obtained HACCP Quality Management Certification and ISO22000 Safety Management Certification. Some export grade teas by Tenfu have also qualified for the international organic tea processing certification. Such certificates will act as positive motivations to better quality control going forward.


Tenfu's Vision

When Tenfu was first conceived, Mr. Lee Rie-Ho put Tenfu’s visibility and brand recognition as top priority. Mr. Lee envisioned using the concept of ‘tea’, as a diplomatic ambassador for China, to further enhance the Chinese national cultural as well as develop such spirit to the rest of the world.

Tenfu’s mission to use tea as an enterprise developmental goal as well as a diplomatic lubricant, ensures that Chinese tea can bridge cultures and legitimize the glory of the Chinese tea. Go Home